Scanblue

Web-Based Augmented Reality Platform for Interactive Product Visualization

Cross-Platform DevelopmentImmersive Technology IntegrationProduct Engineering

Executive Summary

Kulkul Technology collaborated with Scanblue, an advanced augmented reality (AR) technology firm based in Germany, to expand the accessibility and value of their 3D model generation service beyond its original application scope. Originally focused on creating 3D models of physical objects like furniture and appliances, Scanblue faced a challenge when its initial development team could not support ongoing maintenance and feature expansion. Kulkul stepped in to enhance the product by enabling web-accessible AR viewing of Scanblue’s 3D models via shortened URLs embedded in QR codes, making the AR experience instantly reachable on any device without requiring a dedicated app — a capability particularly valuable in e-commerce contexts where seamless product visualization boosts engagement and conversion.

To achieve this, Kulkul utilized JavaScript and Node.js to detect user platforms and launch the AR viewer tailored to both iOS and Android environments, ensuring a responsive AR experience across devices. A WordPress-based CMS was also integrated to facilitate editorial content management on the Scanblue website. The engagement included on-site consultation and rapid debugging in Jakarta, resolving technical issues within a week and delivering a stable, cross-platform AR solution. This implementation helped Scanblue extend the utility of its AR service, lowering friction for end users and opening up new application scenarios in online retail.

The Challenge

Scanblue is a web service that allows users to make and see a 3D model from appliances such as a couch, tabletop, chairs, etc. Initially, they developed an app only to create 3d models. Then, they had an additional project. When the previous developers didn’t assist with extra maintenance, a new issue arises. And that’s where Kulkul is making strides.

Kulkul assisted Scanblue not only to make a 3D model but also to make the models accessible online. Any device can access using Kulkul’s built shortened URL implemented in the QR-Code. Therefore adding much value to the product and is valid mainly for the E-Commerce market players. The model itself is pay-per-scan and hosted on a Scanblue server.

Our Approach

We utilized JavaScript to identify which device is on the desktop/mobile/etc. When a user scans a QR code, the device will immediately launch The app. The AR viewer app then shows the object seamlessly depending on the user’s platform, whether it’s an IOS or an Android.

For the CMS on the newsroom section on the company website, we used WordPress. We also utilized Node.js, one on the server, one on the web browser.