The improtance of UI/UX Design in app or web development

The Role of UI/UX: Setting Perceptions about Brand

User Interface/User Experience (UI/UX) is related with website development. Currently, UI/UX is a crucial component in mobile app development. Why? In this article, we will deep dive into the role of UI/UX.

What is the role of UI/UX?

Before discussing the importance of UI/UX, you need to know what UI/UX is. We first understand the abbreviation of UI and UX. UI is User Interface. While UX is User Experience. Although we know these two things are different, they are closely related to developing an application/website appearance.

First, we need to understand the concept of HCI (Human-Computer Interaction). The things we do with desktops, such as mouse click, cursor movement, and controlling devices, are called interactions.

So when we learn about UI/UX, we have to understand how humans interact with computers.

UI is how a website or application look like – usually referred to as design or appearance.

On the other hand, UX is a process of increasing user satisfaction in interacting with computers.

Why is UI/UX important?

If your content is not optimized well, 79% of visitors will leave your website and look for other content (Entrepreneur.com).

According to HubSpot, mobile users are 5X more likely to leave your website if they are not optimized to suit their device. At least 2/3 of your customers access your website from their phones want to purchase on the same day.

Moreover, the MindTouch survey found revenue from the ESPN.com website jumped 35% after listening to their users’ complaints and redesigned their homepage. Sweor research also added 39% of people would stop accessing a website if images don’t load or take too long.

So, UI/UX is the life of an application or website. It provides a good user experience. Often, it determines whether users want to continue using the product or not. The UI/UX of a product also determines one’s assumptions about brand manufacturers. Yes, it is also a part of branding. So don’t be surprised if UI/UX development should get more attention so that the product life lasts longer.

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